Los retos de las empresas en su estrategia digital: la visión de Liferay

Las compañías necesitan aumentar su competitividad ofreciendo servicios digitales y experiencias de cliente ágiles, de calidad y muy personalizados. Empoderar a los usuarios de negocio, realizar un seguimiento más ágil de objetivos o consumir contenidos desde canales alternativos son algunos de los retos digitales más importantes a los que se enfrentan. Las empresas avanza en sus estrategias digitales pero este recorrido no está exento de problemas. Los expertos de Liferay han identificado una serie de desafíos tecnológicos dentro de la estrategia digital de las organizaciones, y que deben constituir la base de su planificación estratégica a largo plazo. Son estos cinco: – Empoderar a los usuarios de negocio: son muchos los beneficios que presenta dotar de autonomía a estos perfiles, … Continue Reading

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Five Tips For Improving Marketing Strategies In 2020

One of the key steps for developing a future-proof and digital-forward marketing strategy is to keep upcoming trends at its very core. Talkwalker and Hubspot have co-authored a report outlining the key trends for 2020 by consulting industry experts and social media gurus. Here are five tips to help you leverage these trends when putting together your 2020 marketing strategy: 1. Change your mindset about artificial intelligence (AI) The AI fearmongering is widespread. Based on Talkwalker data, there have been more than 4.7 million mentions of artificial intelligence in the first half of 2019, and 50% of emotion around them has been negative. Understandably- as people are worried about losing their jobs to automation. However, this challenge presents an opportunity. … Continue Reading

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Les lunettes intelligentes vont-elles remplacer nos smartphones?

ÉCLAIRAGE – La prochaine grande tendance technologique pourrait être celle des lunettes connectées à porter au quotidien. Aucun acteur de la Silicon Valley ne veut rater cette possible révolution des usages. Malgré l’échec des Google Glass, les géants de la tech n’ont pas renoncé à l’idée de nous faire acheter des lunettes connectées. Google, Apple, Amazon, Facebook, Microsoft ou Snapchat développent tous des lunettes et des casques intelligents, convaincus que le futur de l’économie de l’attention passera par une interface située en permanence sous nos yeux pour remplacer tous les écrans de notre vie. Le CEO de Snapchat, Evan Spiegel, est persuadé que les lunettes augmentées se démocratiseront dans dix ans lorsqu’elles auront intégré certaines fonctionnalités que l’on trouve aujourd’hui dans … Continue Reading

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La inteligencia artificial, en la base de las relaciones con el cliente en 2030

A finales de la década que está a punto de empezar, la experiencia de cliente dependerá de la inteligencia artificial. En torno a seis de cada diez compañías ya están invirtiendo en esta tecnología para mejorar las relaciones y el ‘engagement’ con el cliente, según un estudio de Futurum Research para SAS. Según este nuevo informe, el 67% del ‘customer engagement’ entre las marcas y los consumidores se desarrollará a través de dispositivos digitales, mientras que el 69% de las decisiones tomadas durante este proceso se completará a través de máquinas inteligentes. El informe, que se titula “Experience 2030: The Future of Customer Experience” y que se ha realizado a partir de una encuesta a 4.000 profesionales, concluye que en … Continue Reading

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How can offline retailers meet online expectations?

Physical retailers are investing in tech to compete with e-commerce. Should they focus on the human element instead? Consumers have big expectations for retailers today. No longer are express delivery and free returns options nice-to-haves— competition in the thriving e-commerce space means members are vying to quench consumers’ need for instant gratification. At the same time, retailers are forced to hammer down prices across ever-expanding ranges thanks to price comparison tools and price-matching offers, making profits tighter than ever. While it’s tough out there in the digital realm, consumer expectations are overlapping into the physical world of retail too. Seeking an online experience According to UK research commissioned by REPL Group, more than half of CIOs and CTOs are investing … Continue Reading

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LEVERAGING AR TO ENHANCE CUSTOMER EXPERIENCE

If you will search for ‘how to enhance customer experience’ you can find a thousands of articles and blogs offering insights and stories about analysing and improving customer experience. These numerous results definitely showcase that ‘Customer Experience’ has become a new brand compelling leaders to come out with newer and innovative ways. Following the reality augmentation technologies, businesses have started employing augmented reality or AR to offer innovative way to support customers’ decision making during purchase. It also helps enhance overall customer experience. Below are the ways in which businesses are using AR to enhance customer experience. Enable Customers to Make Informed Decisions AR enables customers make informed decisions while buying certain products. For example, while purchasing furniture, retailers can … Continue Reading

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